PW: 2/21

When analyzing the pathos of an ad, how are you sure that the emotions you experience are the ones that the creator wanted you to experience?

Pathos in ads, uses emotional techniques to draw the person in. An example are the adoption videos where they play emotional music with the sad puppies. They want you to feel sorry for the dogs and hopefully adopt them. The use of pathos relies on playing with people's emotions and want the viewer to experience their message. Depends on whether they are vague or not.

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